Sound Affects has teamed up with Microsoft to establish a showcase for independent artists, called “Music Beats Cancer.” The event will take place on the community stage at the Microsoft Retail Stores – Fifth Avenue, New York City on Wednesday, June 29.
Event Format: The event will be hosted by professional dancer and YouTube icon, Dana Alexa, of the duo “Dana & Matt.” The event will include a short introduction of Sound Affects by founder, Dr. Mona Jhaveri, and a performance lineup of three selected musical artists who represent the winners of our “crowdfunding challenge.”
Crowdfunding Challenge: To be considered as a featured artist for Music Beats Cancer, artists must: 1) Opt into our “Crowdfunding Challenge” through the Sign Up button below and 2) Raise a minimum of $1000 on our crowdfunding portal. The top three artist who have raised the most funds in support of our new breast cancer campaign, will be considered the winners and will be selected to perform at Music Beats Cancer. For those artists who raised $1000 but were not selected to perform, Sound Affects will include them in all media coverage during and post the event.
Bonus: For the first place artist fundraiser, Dana & Matt will create a choreographed dance video to artists original song. Video will be posted on Dana & Matt’s YouTube channels, with a subscriber base of over 6 million. This is huge visibility!!!
Performances: Selected artists will be introduced on stage by Dana Alexa and will perform one song each using an acoustic instrument or track music.
Accommodations: Selected artist will be offered lodging for the night of June 29, generously provided by our local hotel sponsor.
Promotion: Sound Affects will promote the event through its social media, through email campaigns and through the collective social media platforms of our host and sponsors: Microsoft, Guitar Center, WTRMLN WTR.
Media Outreach: Sound Affects will send out a press release one week prior to the event and will invite its press partners to attend, cover and promote the event. A step and repeat will be on site for photographs branded for the event.
Audience: Sound Affects appeals to an audience that avidly listens to music, lives online and likes to do “good” in the world. Sound Affects expects our audience will be comprised of our invited guests, the invited press, fans of our host and performing artists as well as foot traffic through the Microsoft Store.
As we gear up for the June 29 event in New York City, please sign up for this Crowdfunding Challenge and help us fight the war on cancer!Sign Up!